Applied behavioural marketing

Turn customer behaviour into betterbookings

Find out what makes customers hesitate, drop off, choose and return — and what you can change to influence what happens next.

Most marketing guesses why customers choose.We prove it.

Take the 2-min assessment See the evidence

Peer-reviewed models · Research, not guesswork · Measurable results

01Assess
Where they hesitate and drop off
Evidence pack
See our approach →
02Diagnose
What drives their choices
- Motivation
- Friction
- Decision
Archetype + model
See our approach →
03Test
What changes the decision
1. Do this
2. Expect that to move
3. Within so many weeks
One testable prediction
See our approach →
04Retain
What brings them back
- Higher satisfaction
- Stronger loyalty
- More revenue
Retention plan
See our approach →

The difference

Every agency talks deliverables.We tell you what will change.

Most agencies

Guess what might work.
Opaque, quote-on-request pricing.
Lock-in and vague scope.
Junior account handlers.
You rent your website.

Gleamcave

Prove why customers choose.
Transparent, published pricing.
Clear scope, caps and a monthly guarantee.
Founder-led, senior attention.
You own every asset.

Then we measure it.

Explore by industry

Applied behavioural marketing, across every experience-led industry

Different spaces, the same human behaviour. Start where you recognise yourself.

Two guests reading a menu at an outdoor taverna table while the owner welcomes a passer-by

Restaurants & cafésGreece & Southern Europe

A couple collecting their key at a boutique hotel reception desk, luggage beside them

Boutique hotelsDirect-booking growth, Europe

A studio between classes: one member unrolling a mat while three others talk by the door

Wellness studiosUrban Europe

Two shoppers talking with a host at a candlelit market stall under hanging lamps and greenery

Experiential retailPop-ups & flagship stores, Europe

A band playing at sunset above the sea while a seated crowd watches from cushions and low tables

Events & entertainment

A pier at sunset with a big wheel, a rollercoaster and friends talking at a picnic table

Attractions & leisure

A speaker addressing a seated cohort under string lights, a sea view behind her

Education & cohorts

Your industry isn't listed?We work across all experience-led businesses.Let's talk

Engagements

How we work together

Always On

€600–1,200/mo

Rhythm, content and monthly experiments, marketing that runs without you in the loop.

Most chosen

Direct Booking Engine

€1,500–3,500/mo

Unblock the path to booking and shift share away from the platforms.

Commercial Partner

€3,000–8,000+/mo

Embedded strategy with quarterly experiments, for operators ready to scale.

The archetypes

Which experience are you running?

Each archetype names a behavioural weak point. The diagnostic then picks the model that fits it.

Hidden Gem

Closed Door

Friction Factory

Trust Builder

Memory Maker

Experience Magnet

Find your archetype

The research

We measure why customers choose

A diagnostic on your own customers, on a peer-reviewed model. Numbers, method, and one testable prediction — not an opinion.

Read the ESQ study How we choose the model

One worked example

33: booking customers surveyed at ESQ
0.83: ease of action, the strongest driver of booking intent
0.77: social proof, the second strongest

Those coefficients belong to that engagement, not to Gleamcave. A hotel or a studio gets its own measure from its own diagnostic.

The Evidence

Latest thinking

A set but empty dining room during service hours, lamps lit and tables laid

Featured

Why is my restaurant empty? It's a behaviour problem, not a marketing problem

17 July 2026

The Evidence
Why do customers choose one restaurant over another? The psychology of dining decisions
5 July 2026

Read everything

From @gleamcave

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Before you ask

The questions we get most

We're a boutique, research-led marketing partner for experience-led businesses: restaurants, boutique hotels, wellness studios and similar. We study why your customers choose, using applied behavioural science, then build and run the marketing that moves the specific decision holding your growth back.
Most agencies sell deliverables (posts, ads, content volume) and hope you never measure. We sell what will change, as a testable prediction: do this, expect that number to move, within so many weeks, then we measure it. The method is peer-reviewed behavioural science, not opinion.
The Experience Type Assessment is fifteen questions, about two minutes. It names your archetype (one of six behavioural patterns), your growth stage, and the first move to make. You get your blueprint with a 90-day plan on screen immediately, and a copy by email.
It's a structured diagnostic of your customer journey. It selects the behavioural model that fits your problem, finds the weakest link, and produces one testable prediction. It runs from €300 to €1,500 depending on scope. If the prediction convinces you, we run it together.
Transparent, published pricing. Entry is a paid diagnostic (€300 to €1,500). Retainers are Always On (€600 to €1,200 a month), Direct Booking Engine (€1,500 to €3,500 a month) and Commercial Partner (€3,000 to €8,000+ a month). Standalone à la carte work, photography, video, websites and content, is available without a retainer.

See all questions